Marley Henry

 If your brand knows what it sells but struggles to articulate why it matters to parents, this is where we start. I’ll help you define a voice that feels human, trustworthy, and emotionally aligned with your audience. From deep brand audits to messaging frameworks and campaign concepts, this is about building messaging that resonates — not just reads well. It's strategy backed by insight, not guesswork. 

 Many brand teams have never experienced pregnancy or parenthood — which can make it difficult to speak to parents authentically. My workshops close that gap. Through immersive, interactive sessions, I help your team understand the emotional landscape of motherhood and how to communicate with care, clarity, and confidence. These sessions improve not just empathy — but execution. 

 Whether you're preparing for launch, planning a seasonal campaign, or trying to boost brand engagement, I’ll help you craft messaging and creative direction that lands with real parents. We’ll shape headlines, hooks, and content ideas that align with your brand voice, audience emotion, and performance goals. The result: content that converts because it connects. 

 Authenticity is everything — especially in the parenting space. I’ll help you build an influencer or user-generated content (UGC) strategy that feels natural, not transactional. Whether you need guidance on who to partner with, what to ask for, or how to brief creators effectively, I’ll help you elevate your partnerships from paid posts to trusted storytelling. 

 You’ve nailed the product — but what does it feel like to receive it as a new mum? I’ll review your packaging, unboxing, tone of voice, and product experience through a midwife’s and mother’s lens. Together, we’ll identify ways to enhance emotional connection, build brand trust, and ensure every customer touchpoint delivers care, not just convenience. 

 Need to back up your brand strategy with data? I offer an optional add-on in collaboration with my in-house data analyst (my adult son, trained in data analytics). Whether you're looking to understand customer behaviour, track campaign performance, or analyse sentiment in your reviews or social engagement, we can extract real insights that inform smarter messaging and product decisions. Emotion + evidence = stronger results. 

Startups and established brands offerings products for expectant and new mothers

Businesses offering baby products and subscription boxes

 Supporting agencies to review concepts, develop voice and tone guides, and ensure campaigns resonate beyond the brief.  Audience data analysis can be provided, as part of a strategy-enhancing add-on through an  in-house expert data analyst 

Startups aimed at improving the lives and experiences of babies, children and new parents

Services such as baby classes, maternity complementary therapies, postnatal fitness, are all covered

Pregnancy, baby and parenting media platforms such as magazines and online forums